Digital Media Consumption and the Formation of Public Opinion in the Post-Truth Era

Abstract

This study aims to analyze the influence of digital media consumption on the formation of public opinion in the post-truth era, particularly within the context of emotional narratives, social media algorithms, and digital information circulation that increasingly shape public perception. The research employed a qualitative method using a case study design because this approach enables comprehensive exploration of audience experiences, interpretations, and communication behavior within digital media environments. The research was conducted in Jakarta, Indonesia, selected due to its high level of digital communication activity, social media engagement, and online public participation. The study involved twelve informants consisting of journalists, academics, university students, digital content creators, media workers, and online community members. Informants were selected purposively because of their active involvement in digital media consumption and online interaction. The findings reveal that digital media consumption significantly contributes to public opinion formation through emotional narratives, algorithmic exposure, and participatory communication culture. The study recommends strengthening digital literacy, ethical communication practices, and public critical awareness to address communication challenges in the post-truth era.